Mtg studio config5/28/2023 ![]() “Our viewers have asked for more linear channels to be able to see even more content from our portfolio of rights.” “We have more great sports content than ever before and there is simply not enough space on our channels to show it all,” stated Per Nunstedt, Head of Viasat Sport in Sweden. MTG already runs a number of sports channels in Scandinavia through its pay-tv operator Viasat, so what was the motivation behind the decision to go for a premium sports channel – and then develop a completely new Ultra High Definition (UHD) offering? ![]() The first, to be introduced in August, is Viasat Sport Premium, while later in 2016 Viasat Ultra HD will carry content from different football leagues in 4K. ![]() Scandinavia based media group Modern Times Group (MTG) will add two new channels to its line up during the second half of this year.
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